Each municipality across Greater Victoria is encouraged to take up the challenge to be the “Bloomingest Community” of the Greater Victoria area! People reporting flower counts will have their number attributed to their community. Whether they live on the Saanich Peninsula or in Sooke, every flower counts, for their own community and for the overall total.
The goal is to bolster community pride and increase awareness of Greater Victoria as an attractive shoulder-season tourism destination. It brings national and international attention to the fact that Victoria (City of Gardens) has the mildest climate in Canada. Victoria often enjoys spring temperatures of 10-15° Celsius (up to 60° Fahrenheit).